Red Ribbon Week is nationally recognized and celebrated as a symbol of support for efforts to reduce drug use through youth prevention and education programs. By wearing a red ribbon during the last week in October, individuals demonstrate their opposition to illegal drugs and illustrate their dedication to living drug-free. The National Red Ribbon Campaign is organized annually by The National Family Partnership. For 2024 the national theme is Life is a movie, film drug free.™
In 2024 COCA’s Prevention team celebrated Red Ribbon Week by providing 40,000 red ribbons to Berks County schools and hosting a free dinner and movie night in collaboration with Centro Hispano Daniel Torres Hispano.
