We’re excited to share some fresh updates to how we’ll be celebrating Red Ribbon Week this year. While COCA has made the thoughtful decision to discontinue distributing Red Ribbons, this change reflects our commitment to evolving best practices in Prevention across schools and communities. In place of ribbons, we’ve developed a variety of new resources designed to support meaningful engagement with students. See below for Red Ribbon Week Resources including free posters, lesson plans and activities. These resources are designed to help schools create impactful experiences that resonate with students and reinforce the importance of living drug-free.
Download RRW Parent/School Planning GuideRRW Parent/School Planning Guide
The 2026 Red Ribbon Campaign Theme is Make a Difference. Be a Hero. Stay Drug Free.™ According to the campaign website, this year’s theme highlights that choosing to live drug-free is an act of leadership and courage—and that everyday decisions can positively influence peers, families, and communities.
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