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Kick Butts Days

Kick Butts Day, also known as Take Down Tobacco Day, is a national day of activism that occurs annually in mid-March, empowering youth to speak up and seize control against Big Tobacco. It has been organized by the Campaign for Tobacco-Free Kids since 1996.


2020 Kick Butts Day


In 2020, Kick Butts Day will take place on March 18. Once again, our prevention specialists will partner with area schools to encourage students to stay tobacco free.

Every year around Kick Butts Day, the Council on Chemical Abuse’s Prevention Specialists visit Berks County high schools to provide activities and education on smoking, vaping and other tobacco products.

There’s no reason to quit if you don’t start in the first place,” says Sarah Billman, Prevention Specialist.

In 2020, our prevention specialists will once again partner with Reading Senior High School’s JROTC students to organize a series of school-wide awareness events over a two day period. These will include a “butt” pickup, in which JROTC students scour the school grounds for cigarette butts and other tobacco litter.

Events will culminate with a lunch-time festival that involves all students in grades 9 through 12. During the festival, students can play tobacco jeopardy, peruse displays about the contents of a cigarette, and make a pledge on a graffiti wall about why they choose not to smoke, vape, or use tobacco products. Participating students will receive giveaways such as no-smoking lollipops, stickers with facts and statistics, and literature (comic books, etc.).