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Kick Butts Days

Kick Butts Day, also known as Take Down Tobacco Day, is a national day of activism that occurs annually in mid-March, empowering youth to speak up and seize control against Big Tobacco. It has been organized by the Campaign for Tobacco-Free Kids since 1996.

What’s COCA Doing to Celebrate Take Down Tobacco this year?

Our Prevention Specialist Teresa Detweiler will hold an educational session for Reading High School JROTC cadets in early March. This will be followed by a school-wide virtual event on March 25.  Check back for more details coming soon.

What's Happening in 2021?

This year’s Take Down Tobacco National Day of Action will be held on April 1, 2021.

Every year around Kick Butts Day, the Council on Chemical Abuse’s Prevention Specialists visit Berks County high schools to provide activities and education on smoking, vaping and other tobacco products.

There’s no reason to quit if you don’t start in the first place,” says Sarah Billman, Prevention Specialist.

For several years, our prevention specialists have partnered with Reading Senior High School’s JROTC students to organize a series of school-wide awareness events over a two day period. These  include a “butt” pickup, in which JROTC students scour the school grounds for cigarette butts and other tobacco litter.

Events culminate with a lunch-time festival that involves all students in grades 9 through 12. During the festival, students can play tobacco jeopardy, peruse displays about the contents of a cigarette, and make a pledge on a graffiti wall about why they choose not to smoke, vape, or use tobacco products. Participating students receive giveaways such as no-smoking lollipops, stickers with facts and statistics, and literature (comic books, etc.).


More Tobacco & Vaping Resources

Our Vaping & JUULing Toolkit

Download the toolkit for fact sheets, local data, tips and resources on vaping.

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Time to Talk

Waiting for the right time to talk to your children about drugs and alcohol may result in no talk at all.

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On-Demand Prevention Lessons

Check out our on-demand prevention lessons for students, parents and community members.

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