Kick Butts Days

Kick Butts Day, now known as Take Down Tobacco Day, is a national day of activism that occurs annually in mid-March, empowering youth to speak up and seize control against Big Tobacco. It has been organized by the Campaign for Tobacco-Free Kids since 1996.

What’s COCA Doing to Celebrate Take Down Tobacco Day this year?

In 2021, Prevention Specialist Teresa Detweiler held a virtual session for Reading High School JROTC cadets and created the video below to teach with students about the dangers of nicotine and how big tobacco companies target youth to gain customers for life.

Watch Teresa’s video below:


For several years, our prevention specialists have partnered with Reading Senior High School’s JROTC students to organize a series of school-wide awareness events over a two-day period. These include a “butt” pickup, in which JROTC students scour the school grounds for cigarette butts and other tobacco litter.

Events culminate with a lunch-time festival that involves all students in grades 9 through 12. During the festival, students can play tobacco jeopardy, peruse displays about the contents of a cigarette, and make a pledge on a graffiti wall about why they choose not to smoke, vape, or use tobacco products. Participating students receive giveaways such as no-smoking lollipops, stickers with facts and statistics, and literature (comic books, etc.).

For the past two years, due to COVID-19, we have not been able to visit schools in person. However, our commitment to teaching students about the dangers of nicotine has not wavered, and we have held virtual programming, including the video lesson above.


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