Take Down Tobacco National Day of Action, formerly known as Kick Butts Day, is a day of activism that occurs every spring, empowering people to speak out against the tobacco industry. It has been organized by the Campaign for Tobacco-Free Kids since 1996.
In 2026, our Prevention Specialists once again partnered with Reading Senior High School’s JROTC students to organize a series of school-wide awareness events in March.
Watch our 2025 Take Down Tobacco Highlight Reel:
For several years, our prevention specialists have partnered with Reading Senior High School’s JROTC students to organize a series of school-wide awareness events over a two-day period. These include a “butt” pickup, in which JROTC students scour the school grounds for cigarette butts and other tobacco litter.
Events culminate with a lunch-time festival that involves all students in grades 9 through 12. During the festival, students can play tobacco jeopardy, peruse displays about the contents of a cigarette, and make a pledge on a graffiti wall about why they choose not to smoke, vape, or use tobacco products.
Waiting for the right time to talk to your children about drugs and alcohol may result in no talk at all.
Read More »Check out our on-demand prevention lessons for students, parents and community members.
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