Partnership with Reading Royals Highlights HERO Campaign

The Council on Chemical Abuse has once again partnered with the Reading Royals to promote the John R. Elliot HERO Campaign for Designated Drivers® during the 2023-24 season. Through this partnership, the Santander Arena will hang posters about the campaign around the arena. And at three games, COCA Prevention Specialists will set up a table and allow people to take an online pledge to be HERO Designated Drivers who will agree to serve as designated drivers for family and friends. People who take the pledge will receive FREE tickets to a future Royals game and a FREE reusable, color-changing cup. 

Get your color changing cups and free tickets at these Reading Royals games:

Career Night – March 1 (In addition to promoting HERO, we will also provide information on careers in the field of substance use prevention)

Recovery Night – April 13 (Focus on Recovery and also HERO).

Learn More About the Berks Co. HERO CampaignRegister as a HERO driver or find HERO establishments

Learn about the National HERO Campaign

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