New Partnership with Reading Royals Highlights HERO Campaign

The Council on Chemical Abuse has partnered with the Reading Royals to promote the John R. Elliot HERO Campaign for Designated Drivers®. Beginning in October 2022, the Santander Arena will hang posters about the campaign around the arena. And at three games, COCA Prevention Specialists will set up a table and allow people to take an online pledge to be HERO Designated Drivers who will agree to serve as designated drivers for family and friends. People who take the pledge will receive FREE tickets to a future Royals game and a FREE reusable, color-changing cup.  Get your color changing cups at these special Reading Royals events:

Nov. 4, 2022: Oktoberfest
Jan. 20, 2023: Craft Beer Night
March 31, 2023: Recovery Night

Learn More About the Berks Co. HERO CampaignRegister as a HERO driver or find HERO establishments

Learn about the National HERO Campaign

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