We’ve launched a new media campaign that seeks to educate Berks County youth about the risks of vaping. The campaign was developed with the help of our Teen Prevention Coalition–a group of Berks County teens interested in substance use prevention. Working with one of COCA’s prevention specialists, the teens identified the need to raise awareness about the facts of vaping. They recommended a media campaign and came up with the slogan “Be Clever Vape Never.”
Once the ideas for the campaign were solidified, we worked with Madj Marketing to help design posters, social media posts and advertisements aimed at youth. Members of the Teen Prevention Coalition now plan to deliver posters to all the high schools in Berks County.
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