Stigma Campaign Videos

Jan. 6, 2020 –  “Addiction Doesn’t Define Me” campaign videos are part of our campaign to raise awareness about the negative effects of stigma. Stories come from professionals in the field of drug and alcohol treatment and prevention. Campaign videos include family members and those in recovery from addiction – both talking about how stigma has affected them and their family.

In addition to the videos, the campaign included billboards, cable spots, and Facebook ads with the “Addiction Doesn’t Define Me” message. In an effort to reduce stigma, this campaign raised awareness about stigmatizing language and the disease of addiction. This project is a collaboration between COCA and SOS Berks.

Interested to learn more? Visit for all the campaign details.

This project was made possible by funding from the Pennsylvania Commission on Crime and Delinquency.



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