New Stigma Campaign Videos

Jan. 6, 2020 – There are some familiar faces in the new “Addiction Doesn’t Define Me” campaign videos. These videos are part of this year’s stigma campaign to raise awareness about the negative effects of stigma. Stories come from professionals in the field of drug and alcohol treatment and prevention. Campaign videos include family members and those in recovery from addiction – both talking about how stigma has affected them and their family.

Earlier this summer you may have seen billboards, cable spots, and Facebook ads with the “Addiction Doesn’t Define Me” message. In an effort to reduce stigma, this campaign started the conversation about stigmatizing language and raised awareness about the disease of addiction. Thousands of individuals in Berks saw the campaign, which has hopes of continuing next year with a component addressed to the Spanish-speaking community in Berks. This project is a collaboration between COCA and SOS Berks.

Interested to learn more? Visit for all the campaign details.

This project was made possible by funding from the Pennsylvania Commission on Crime and Delinquency.



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