Parents Who Host Lose the Most is a public health media campaign designed by Prevention Action Alliance to prevent underage drinking. Its key message reminds parents that it is unsafe, unhealthy, and unacceptable—and, in many communities, illegal—to provide alcohol for underage youth. It decreases young people’s access to alcohol by reducing the number of parents willing to provide alcohol for young people. Over time, it reduces the likelihood teens will drink alcohol and suffer the health effects that come from underage drinking.
Since its creation, Parents Who Host Lose The Most has been used by hundreds of organizations in all 50 states as well as Puerto Rico, Japan, Canada, and the U.S. Virgin Islands. Neighborhood coalitions, regional collaboratives, police departments, and entire states have relied on Parents Who Host Lose The Most to address and prevent underage drinking.
The campaign includes fact cards, stickers, posters, yard signs, banners, and more items to help you educate your community about the health and safety effects of underage drinking and share with them the facts that every parent should know about social hosting.
COCA provides FREE printed posters, handouts, yard signs and larger banners (see examples below) with Parents who Host messaging FREE to Berks County schools, community and faith-based organizations and youth clubs who wish to participate in this campaign.
With the spring season upon us, opportunities for gatherings may increase, particularly as Covid restrictions are lowering and more people are being vaccinated. Prom and Graduation season are the perfect time to remind parents how to be a responsible host and to keep alcohol out of the hands of minors.