Hero Campaign

The HERO Campaign is dedicated to preventing drunk driving deaths and injuries by promoting the use of designated drivers. The campaign was established by the family of Navy Ensign John Elliott, who was killed in a collision with a drunk driver two months after graduating from the United States Naval Academy in July 2000. The campaign has won state and national awards for its work to prevent drunk driving, which kills and injures tens of thousands of Americans annually.

How Berks County Bars & Restaurants Can Participate

The Council on Chemical Abuse is inviting Berks County bars and restaurants to join this effort as Berks County HERO Establishments. Participating establishments agree to the following:

  • Encourage patrons to be or use sober designated drivers.
  • Offer free soft drinks, coffee or other non-alcoholic beverages to non-drinking designated drivers.
  • Promote the HERO Bar and Tavern program and the HERO Campaign through the usage of posters, brochures and window decals which are produced and supplied by the HERO Campaign.
  • Allow the HERO Campaign to promote our establishment as a participant in the HERO Campaign.
  • Stay in contact with the HERO Campaign representatives to request materials and provide feedback on the program.

Click here to sign up

How Individuals Can Participate

At the heart of The HERO Campaign is a simple premise; Be a HERO. Be a Designated Driver®. Designated drivers are the true HEROES of the evening, helping to keep us all safe. Want to be a HERO? Click here to take the designated HERO driver pledge and receive your digital HERO ID Card instantly.  This card is honored at participating bars and taverns.  Find a HERO Bar/Tavern near you.

For more information, contact Paige at pcarroll@cocaberks.org

Thank you to these Berks County HERO Establishments!

Brewer’s Bar & Grill
G.N.A. Ristorante & Pizzaria
Nonno Alby’s Wood Oven Pizza

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