The HERO Campaign is dedicated to preventing drunk driving deaths and injuries by promoting the use of designated drivers. The campaign was established by the family of Navy Ensign John Elliott, who was killed in a collision with a drunk driver two months after graduating from the United States Naval Academy in July 2000. The campaign has won state and national awards for its work to prevent drunk driving, which kills and injures tens of thousands of Americans annually.
The Council on Chemical Abuse is inviting Berks County bars and restaurants to join this effort as Berks County HERO Establishments. Participating establishments agree to the following:
At the heart of The HERO Campaign is a simple premise; Be a HERO. Be a Designated Driver®. Designated drivers are the true HEROES of the evening, helping to keep us all safe. Want to be a HERO? Click here to take the designated HERO driver pledge and receive your digital HERO ID Card instantly. This card is honored at participating bars and taverns. Find a HERO Bar/Tavern near you.
For more information, contact Paige at firstname.lastname@example.org